This study includes comparison metrics from five 2016 diversity events—Prospanica, Grace Hopper, NBMBAA, SHPE, WE16—to gain insight into the results of the 2016 diversity conference season.
Key insights include:
· Attendance details by year, event and industry
· How booth size impacted attendance
· The benefits of pre-event marketing
About This Study:
Yello surveyed more than 250 employers that attended five 2016 diversity events, and also surveyed more than 150 clients who use Yello mobile applications. The resulting data provides key insights into attendance by event and industry, how booth size impacts attendance, and candidate engagement metrics.
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